Select Page

Marketing, Tipping Points, and Memetics

Have you read “The Tipping Point”? Many of us have. The growth of sales of the book itself is an example of the idea it attempts to illustrate: ideas can spread like wildfire when they capture a zeitgeist or purport to solve a common problem. It’s a...

Memetics and Gladwell’s “Tipping Point”

Lance forced me at beer-point to read Malcolm Gladwell’s “Tipping Point” [1]. The book is largely based on a concept known as Memetics, which takes its roots in the work of sociologists and anthropologists, who attempted during the 1970s to adapt...