The Yellow Pages: Adapt or die?

While there is much kvetching and hand-wringing of late regarding impending demise of the dead-tree business (sic) that is the newspaper industry, there is another dead-tree business that is descending quickly toward irrelevance:  The Yellow Pages. Every year, beginning around this time, trucks shunt around cities and visit every household in North America, and indeed […]

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Banner Ad’s Last Gasp

http://dailynews.yahoo.com/h/cn/20010507/tc/net_ads_test_new_bells-and-whist les_1.html Monday May 07 05:00 PM EDT Net ads test new bells-and-whistles By Stefanie Olsen CNET News.com Last week, Yahoo proved Web ads can do more–perhaps even too much.   Visitors clicking on a Ford Motor ad featured Friday on the Web giant’s home page experienced a virtual earthquake, a flock of blackbirds that […]

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